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COMMERCIAL

Where It Begins

De Beers

Assistant Camera

Explore the frames
Where It Begins · CommercialOpen on YouTube ↗

My role
Assistant Camera
Format
Commercial
Video length
0:30

THE PROJECT

The work, in context.

Camera department work as assistant camera on the De Beers campaign.

My contribution

My role on this production: Assistant Camera.

12 SELECTED FRAMES

Selected frames.

Where It Begins
My role: Assistant Camera.

Lupita Nyong’o in a rust-red dress framed by a narrow sandstone canyon.
01Between the rocks
A hand rests against a sunlit sandstone wall.
02Sandstone textures
Lupita Nyong’o holds a rough diamond to the light beneath a clear blue sky.
03A rough diamond
A translucent rough diamond held between two fingers against the bright sky.
04Held to the light
Lupita Nyong’o in a deep blue dress and diamond necklace against a sunlit desert.
05Desert light
A woman seen from behind overlooking a vast ochre desert and distant rock formations.
06An open horizon
A lone figure walks along the ridge of a sunlit dune beneath distant desert mountains.
07Across the sand
A hand wearing diamond jewellery lifts flowing blue fabric in desert sunlight.
08Fabric in the wind
A close profile of Lupita Nyong’o with a diamond earring and softly focused sandstone beyond.
09A quiet profile
A close view of a diamond pendant and rings against a deep blue dress.
10Diamond detail
Lupita Nyong’o in a flowing blue dress on a mirrored platform overlooking Wadi Rum at dusk.
11A mirrored landscape
Lupita Nyong’o against softly lit pink sandstone mountains at dusk.
12Desert at dusk

Select a frame to view it in full.

Film from Versana’s production archive ↗
WHERE IT BEGINS / SELECTED FRAMES

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Based in Amman. Working across Jordan & the UAE.

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